The key selling point is all the things the computer doesn't do. Like the sign says: No Internet, no video, no music.
It's '80s-era technology that lets you do basic word-processing, spreadsheets and accounting. It's the kind of thing some (but not all) Amish people would find acceptable to use for work.
In general, the Amish are more willing to adopt new technology if they can justify it for business reasons and they can keep it out of the home.
One Amish business man said he has a phone but he kept the phone in a separate building outside his home and factory. It had an answering machine they would check every couple of hours. But they couldn't hear it ringing.
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