Dong Nguyen Came to Regret His Creation, Flappy Bird

Flappy Bird was a sensation a year ago. What looked like a crude and simple game proved to be hugely addictive thanks to it hitting that sweetspot between infuriatingly difficulty and being just playable enough to make you think that next time you'll do better.

Downloads soared and controversy raged until, after 50 million downloads and advertising revenue that was hitting around $45,000 a day, Nguyen had had enough and announced that he was going to withdraw it from app stores. 

"I cannot take this anymore," he tweeted. Apparently, the publicity generated by the game had attracted the attention of the world's press and Nguyen was bombarded with calls, tweets, and emails.

The removal of the game from app stores did little to quell the publicity. Nguyen received death threats, while phones with the game already installed sold on eBay for small fortunes, and app stores were flooded with copycat titles.

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