Certs mint’s trademark slogan “the only mints
with Retsyn,” sure does sell. But what exactly does it mean? Why exactly is
“Retsyn” so amazing?
The answer to that is; it actually isn’t. According to the
Certs Cool Mint Drops Page, Retsyn is a combination of partially hydrogenated
cottonseed, cooper gluconate, and flavouring. Aka: oil, copper sugar, and a
vague but unremarkable chemical.
But while Retsyn itself isn’t amazing, its story
sure is. The ingredient (if it can even be called that) was created by Certs
mints as a marketing scheme.
It was meant to give them a competative edge by
making it appear as though they had something no one else did. The most
astonishing thing is that it worked!
For a long time, Certs has been considered
“America’s most popular mint”...which come to think of it would be a more
catchy and honest slogan.
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