True story: 65 Years Ago A little old lady from Wisconsin had worked in and
around her family dairy farms since she was old enough to walk, with hours of
hard work and little compensation.
When canned Carnation Milk
became available in grocery stores in the 1940s, she read an advertisement
offering $5,000 for the best slogan.
The producers wanted a
rhyme beginning with
'Carnation Milk is
best of all.'
She thought to
herself, I know everything there is to know about milk and dairy farms. I can
do this! She sent in her entry, and several weeks later, a black car pulled up
in front of her house.
A large man got out,
knocked on her door and said, "Ma'am,.....The president of Carnation milk
absolutely LOVED your entry....So much, in fact, that we are here to award you
$1,000 even though we will not be able to use it for our advertisements!"
He did, however, have
one printed up to hang on his office wall:
